Case Studies: Search Engine Marketing

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Experience Matters, Studies Count.

Toobular is motivated by the belief that great experiences promote great business. The clients below have agreed to share their experiences with our visitors. That's great business.


STUDY I. - Cutting Technologies, Inc. - Global Engineering Firm
The Client:
Cutting Technologies.com (CTI) - Professional concrete cutting organization with 20 years experience in concrete, wire sawing, drilling, rigging and demolition services.

Project Goals:
In 2004 Cutting Technologies Inc looked to the internet for additional business and exposure. They turned to Toobular to host, optimize and market their prescenece on the web through organic search engine optimization, paid inclusion and pay-per-click marketing account setup and management. The goal was to take CuttingTechnologies.com to the Top-5 of the major search engines at a cost that was realistic to CTI's budget, and to actualize ROI within 6 months from inception of campaign.

Findings:
Upon inception CuttingTechnologies.com was not listed in a single search engine or major internet directory. Toobular needed to design a full scale search engine marketing campaign to increase the website exposure online.

The Solution:
Toobular offered Cutting Technologies web site hosting, copywriting services, web site optimization, submission services and comprehensive reporting. To measure results Toobular tracked visitors from search term to lead form.

Results:
Client actualized positive ROI within 3 months after the inception of marketing campaign. As of February 2005 the marketing campaign paid for itself 50 times over.

Client Testimonial:
'We are more than pleased with the level of customer service, professionalism and results Toobular has provided in the 6 months during our relationship. Our company cannot speak highly enough about the way in which we've been treated, as well as the stellar results our company has experienced. Our bottom line will be positively affected as a result of Toobular's hard work.'

- Jason Faith, Business Development Manager - Cutting Technologies, Inc.


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